The growth of this segment can be attributed to the shifting preference of consumers from traditional TV channels to online and streaming media and entertainment services owing to the rising penetration of smartphones, smart TVs, and other connected devices. The cloud segment accounted for the second-highest market share and is projected to register the highest CAGR of 20.5% over the forecast period. The hybrid segment is likely to witness significant growth from 2021 to 2028.

For instance, by the end of March 2019, India had approximately 72.44 million active DTH subscribers. The broadcasters in these countries are majorly serving the consumers that are using satellite and DTH TV, hence relying on on-premise infrastructure and systems. The on-premise segment accounted for the largest revenue share of over 53 % in 2020 owing to the high number of broadcasters relying on conventional broadcasting systems, especially from developing countries such as China, India, and Brazil. However, the growing investment in media technology is expected to create growth opportunities for the market players in the forthcoming years. Such factors are restraining the market growth. With the growing usage of smartphones, many people are shifting from traditional TV and radio mediums to online and web sources. Moreover, with the growth of the media and entertainment industry and changing behavior of the viewers and listeners, broadcasters are experiencing more technological disruptions. Technological proliferation in broadcasting processes has assisted service providers in enhancing their product offerings, which has significantly contributed to the overall growth of the market. Over the past years, the broadcast and media industry has witnessed numerous changes in terms of technology.

Broadcast scheduling software offers a wide range of features for broadcast management teams, including flexibility and efficiency, automation, content and event categorization, and remote access from any device at any time. Additionally, the increase in the adoption of smart devices and the rising popularity of multimedia streaming applications are also fueling the market growth. The growing complexity in broadcast media planning and the increase in the adoption of cloud-based solutions are the key factors expected to drive the market growth over the forecast period. The global broadcast scheduling software market size was valued at more than USD 1.05 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 18.5% from 2021 to 2028.

Video broadcast scheduling software